Open says me
A nice use of the media to illustrate an Ikea wardrobe. Simple yet effective. When closed the copy staes “Slide to open”
Credits: 303 Group
Clients: Ikea
Keywords: Advertising – Print
Room 101
I HATE this ad with a passion… no production values whatsoever, funds must have all gone on the song’s royalties. The people are even green screened and thus out of proportion to some of the sofas (or are very short people indeed). A fine example of shoehorning an idea around some lyrics.
Credits: Gratterpalm
Clients: DFS
Keywords: Advertising – TV
love hate
Continueing with the Love/Hate idea, these are two of the new print ads for Marmite promoting a new range of Marmite Snacks. On each execution you can either love it or hate it depending on from what angle you are reading the ad from. They are all defaulted to the love option.
Credits: DDB
Clients: Marmite
Keywords: Advertising – Print
Sweet Humour
Two launch ads for the The Natural Confectionery Company by Fallon called “Mumble” & “Trumpets” have been launched. They make a nice change from the standard confectionary adverts. “Mumble” sees a red dinosaur trying to address a group of yellow pineapples about the natural ingredients that go into themselves, but can’t understand the responses as it doesn’t speak pineapple.
Credits: Fallon
Clients: Cadbury
Keywords: Advertising – TV
There she (he) blows…
This ad always makes me smile at the moment. It called ‘Geyser’ and is and american advert by JWT, and the nappy is quite literally holding in the little boys geyser which when the nappy is taken undone is let loose all over the room.
Credits: JWT
Clients: Huggies
Keywords: Advertising – TV
The sound of things
The premise of this campaign by BBH China, is that the installation of a Bose Audio System into your car will make your music sound as if you are sat in a theatre. Other versions of the ad were an image of theatre seats in rows with four having been replaced by car seats.
Credits: BBH
Clients: Bose
Keywords: Adverting – Print
Vrooom
Yet another Volkswagen advert, this time from 2006 for the VW Golf R32, “Overtake Faster” Campaign. These slow vehicles are now a doddle to overtake which makes them seem as short as cute little tykes trucks.
Credits: DDB
Clients: Volkswagen
Keywords: Advertising – Print
®
Simple yet effective Italian ad for Volkswagen, just replacing the ® symbol with a Volkswagen logo.
Credits: DDB
Clients: Volkswagen
Keywords: Advertising – Print, website
Click it
A Chinese ambient campaign for DHL online tracking, using actual DHL vans and on-foot couriers and placing a giant cursor place in them to promote the fact that you can go online and track your parcel live.
Credits: DHL
Clients: Ogilvy & Mather
Keywords: Advertising – Ambient
G-Wizz
A nice use of materials to get across the benefits of the new Mercedes G Class. They have used real stone and sand etc to make up the images of the G Class doing it’s thing to get over the point that it can tackle any terrain through at it.
Credits: Jung von Matt
Clients: Mercedes-Benz
Keywords: Advertising – Print
